Design that Empowers

Scope: HCP & DTC campaign development, digital and print creative, brand guideline systems, patient starter kit, chart and data visualization design, photo retouching, and visual and strategic direction.

This oncology brand brought together two distinct audiences, HCP and DTC, through a cohesive visual and strategic direction that made each feel unique but part of the same overarching story. On the HCP side, I helped lead creative across a wide range of digital initiatives including several websites, CVAs, banner campaigns, and email journeys. Along with print and congress materials with custom charts and data visualizations that turned complex science into something clear and meaningful.

On the DTC side, I was the art lead and established the overall patient look and feel and defined the creative direction for all subsequent projects across digital, social, and print, including the full patient starter kit. I also developed two comprehensive brand guideline systems to ensure consistency and help the brand evolve with intention and style.

The result is a cohesive, insight-driven brand experience that empowers healthcare professionals and patients in different but equally meaningful ways.

DTC