Design That Makes a Splash

Scope: Updating and evolving existing brand, new HCP campaign development, multi-channel digital and print creative, new brand assets and guideline systems, strategic and visual direction.

It all started with a single winning design- one concept that sparked a full brand and campaign refresh. From there, everything depended on finding the right photographer who could bring that vision to life. I searched high and low until we found the perfect fit and once the team was locked, the photoshoot set the entire campaign in motion. Being on set in L.A. and guiding visual direction ensured we captured the exact tone, energy, and emotion that ultimately shaped the new look and feel of the brand.

On the digital side, I lead creative across initiatives including several websites, CVAs, interactive panels, banner campaigns, KOL video and other fast-turn tactics. Working closely with team members from different departments, I concepted, designed, and launched multiple large-scale experiences on tight timelines; producing high-performing work backed by strong engagement and analytics.

Across the brand, I played a central role in defining and elevating the visual identity. I evolved and established visual standards, built campaign and brand guidelines, supported multiple ADs and designers, and ensured consistency across every touchpoint. Through strong collaboration and clear creative leadership, we built a cohesive and insight-driven system that felt unified and fresh.

In the end, the transformation was one the clients were incredibly happy with, bringing new energy and distinction to the brand and setting the foundation for everything that followed.